whether in banking, insurance, lending, or investing, financial service advisors are entrusted with the care of a given client’s assets and accounts; the client expects their relationship to yield high personal gain and minimal inconvenience. solutions built for the industry provide unique customizations for a given vertical and generally provide closer integration with financial accounts, such as investment funds, lines of credit, and deposit accounts. think of it this way: marketing automation helps financial service firms attract and capture interest in their products, then passes the torch to crm for account onboarding and relationship management.
in order to standardize expectations and build accountability into the market, the government (as well as the financial industry itself) has imposed a number of regulations to which firms must abide. forrester recently state that 29 percent of the global workforce are “anytime, anywhere information workers,” meaning they use multiple mobile devices, work remotely, and use a large applications to stay productive.8 financial services is no exception: your agent likely meet with high-priority clients and business partners outside of the office, work from home, and scout for new opportunities at professional networking events. call one of our in-house specialists for a free consultation, or use the product selection tool on our site to get a personalized recommendation in seconds.
(sample from our apps database) through our forecast period, the banking and financial services applications market size is expected to reach $35.6 billion by 2025, compared with $32.6 billion in 2020 at a compound annual growth rate of 1.8%. banking and financial services software purchases win/loss analysis as part of enterprise applications buyer insight customer database on the buyer side, customers are investing in banking and financial services systems based on new features and capabilities that are expected to replace their existing legacy systems.
each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. the result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
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