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create job descriptions for every sales position in your company and write out each job description completely in the training manual., include hours, performance expectations and required sales quotas in the job descriptions., describe each product or service the company offers in complete detail., an effective sales playbook can help train reps, and also create a repeatable, scalable sales process., a playbook acts as a reference manual for onboarding new sales reps and covers key areas for ongoing sales training., your company sales manual is your sales department’s “how-to” guide for as a complement to, not a replacement for, hands-on training., this can be done through sales training, a written sales guide, and/or an audio or video file., (please see building a product presentation for more information.), if you ask sales reps to describe their place in a corporate structure, chances are they’ll say something about being the last link in the supply chain.,
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