cube financial planning software

cube software, a new york-based startup that’s building a next-gen financial planning and analysis (fp&a) platform for modern finance teams, has raised $10 million in a series a round of funding to disrupt what it calls the “decades-old” enterprise performance management (epm) industry. cube is looking to combine the power of a modern software-as-a-service (saas) platform with the familiar flexibility of spreadsheets. “the problem is that spreadsheets are manual and error prone, while legacy fp&a software requires users to learn an entirely new ecosystem outside of spreadsheets to do the same job.” and so cube is setting out to make fp&a software more accessible, with the ability to onboard users in days versus months, while connecting directly into existing spreadsheets and other data sources to deliver analytics and insights. companies can connect cube to multiple data sources — using cube’s api or via prebuilt integrations — to consolidate all their data automatically.

so while cube is a full-fledged epm platform in its own right, replete with its own built-in spreadsheet-style tooling, it allows users to work in whatever environment they’re comfortable with, including excel. prior to now, cube had only raised a small $5 million seed round of funding, but it has amassed a fairly impressive roster of customers, including japanese ecommerce giant mercari and freshly minted devops unicorn harness. with a fresh $10 million in the bank, the company said it’s tripling the size of its product and engineering teams. venturebeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact.

this morning cube announced that it has closed a seed round worth just over $5 million. christina ross, cube’s ceo and founder, told techcrunch that she started raising the most recent tranche of capital in march, winding up with a few term sheets within a few weeks. there’s an old startup chestnut that i can’t source this morning, but goes something like this: if you want to know where to found a startup, just go to a big company, walk around until you figure out where they still use spreadsheets, and build something that will replace them. she has helped growing companies manage and track their monetary resources, and draw a plan for the future. or in industry-speak, she has spent a lot of time doing fp&a, a business process where she says there are still too many old-fashioned spreadsheets. ross noted during our chat that lots of what a cfo does is being automated, with carta, bill.com, expensify, and other tools, but that fp&a is still something of a crap experience. once you can see the information in a manner of your choosing, you can get to the real work of fp&a, namely sketching out the future.

providing a company’s leadership with profit and loss forecasting, and other operating details. put away all the numbers, it’s just telling the story of the past, and writing the story of the future for any given company. it’s a neat problem to solve, and one that cube can charge handsomely for helping with. the startup wants to build a part of companies’ financial brains. its business-importance and price point, we presume, were part of why cube didn’t struggle to raise during a pandemic. cube’s software isn’t something that i’ll ever use, but i’ve been at a startup at the time when it began to mature its accounting and finance functions. it’s a struggle to just get the numbers in line, let alone get the books so perfect that you can raise your eyes from the fine print to glance at the horizon.

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